This is a concept for Goodr's fictional philanthropic line of sunglasses benefiting a nature and wildlife charity. I was motivated by the photo I took of grizzly bears playfully wrestling in the water to create something that would help raise awareness of conservation needs by accessing an audience that is already outside but may not be aware of how important conservation is to the well being of our planet.
Outer box wrap
Inner lid decal
Inner box wrap and end caps
Original hand-drawn seamless grizzly bear and salmon pattern.